BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T110000
DTEND;TZID=America/New_York:20260211T120000
DTSTAMP:20260405T103148
CREATED:20251010T201619Z
LAST-MODIFIED:20260212T065238Z
UID:10000801-1770807600-1770811200@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 2: Crafting Content that Builds Trust
DESCRIPTION:Course Description:  \nWhat separates a good podcast from a great one? Trust. In this session\, you’ll discover how to craft content that connects with your audience and builds credibility within your professional community. From storytelling techniques to interview strategies\, we’ll explore how to deliver value while staying authentic and engaging. \n  \nLearning Objectives: \nBy the end of this webinar\, participants will be able to: \nApply storytelling principles to enhance podcast content. \nPlan and prepare meaningful episodes that align with their mission. \nSelect and interview guests who bring value and diverse perspectives. \nBuild credibility and emotional connection with listeners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-2-crafting-content-that-builds-trust-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99894706412
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateSam25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T110000
DTEND;TZID=America/New_York:20250925T120000
DTSTAMP:20260405T103148
CREATED:20250328T104651Z
LAST-MODIFIED:20250925T202247Z
UID:10000693-1758798000-1758801600@usteducation.org
SUMMARY:Building Bridges: The Power of Mentorship
DESCRIPTION:Course Description:  \nJoin Sam Bush and Lauren Castloo for an engaging discussion on the impact of mentorship. This session explores the mentor-mentee journey from multiple perspectives: Sam’s transition from mentee to mentor\, and Lauren’s experience being mentored by Sam. \nDiscover actionable strategies for fostering impactful mentorship\, building professional connections\, and driving career growth. Attendees will gain insights on navigating challenges\, enhancing skills\, and creating a supportive network. \n  \nLearning Objectives: \nExplore actionable strategies for fostering impactful mentorship to support career growth. \nLearn how to build meaningful professional connections that enhance skills and create long-term opportunities. \nGain insights on navigating mentorship challenges and creating a supportive network for personal and professional development. \n  \nThis event is eligible for CPE/CAE credit \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/building-bridges-the-power-of-mentorship-in-dynamics/
LOCATION:zoom.us/j/92517675709
CATEGORIES:Business Strategy,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/SamLauren25-1-2.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T110000
DTEND;TZID=America/New_York:20250612T120000
DTSTAMP:20260405T103148
CREATED:20250326T194224Z
LAST-MODIFIED:20250613T094648Z
UID:10000690-1749726000-1749729600@usteducation.org
SUMMARY:Event Marketing Mastery: Turning Conferences Into Revenue Generators
DESCRIPTION:Course Description:  \nDiscover how to optimize your event marketing strategy for maximum ROI. From setting clear goals and leveraging interactive booth experiences to making meaningful connections on the ground\, learn how to transform event participation into measurable pipeline impact. \nGet practical tips on planning ahead\, tracking success metrics\, and balancing relationship-building with lead generation. Perfect for marketers looking to make the most of their conference budgets. And bonus: I’ll share my tested template for success. \n  \nLearning Objectives: \nDefine clear\, measurable objectives that tie event participation directly to pipeline impact. \nDevelop strategies for creating interactive booth experiences and fostering meaningful in-person connections that drive real results. \nApply practical methods for tracking key success metrics\, proving ROI\, and continuously improving your event marketing strategy. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/event-marketing-mastery-turning-conferences-into-revenue-generators/
LOCATION:zoom.us/j/97013329997
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Sam25.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250212T110000
DTEND;TZID=America/New_York:20250212T120000
DTSTAMP:20260405T103148
CREATED:20241108T202810Z
LAST-MODIFIED:20250213T115848Z
UID:10000645-1739358000-1739361600@usteducation.org
SUMMARY:The Keys to Marketing Across Generations in 2025
DESCRIPTION:COURSE DESCRIPTION: \nJoin us for a session with a Gen-Xer and a Millennial who’ve cracked the code to cross-generational marketing to drive demand. Discover how tech adoption timing influences everything from trust to buying cycles\, and learn about the different ways generations approach content consumption and purchasing decisions. We’ll also explore self-education styles and the psychology behind it all. \nLEARNING OBJECTIVES: \nIdentify the most effective content formats for engaging different generations. \nAnalyze the evolution of the marketing and sales journey for your target audience. \nExplain the critical role of trust in marketing and technology across generations. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-keys-to-marketing-across-generations-in-2025/
LOCATION:zoom.us/j/92948875643
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/KateSamMary24-2.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T110000
DTEND;TZID=America/New_York:20250114T120000
DTSTAMP:20260405T103148
CREATED:20241024T165229Z
LAST-MODIFIED:20250115T113452Z
UID:10000640-1736852400-1736856000@usteducation.org
SUMMARY:Crash Course: AI Prompting for Marketers
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCOURSE DESCRIPTION: \nWhether you are embracing AI in your marketing strategy or skeptical\, this session will help you better understand some use cases\, how to use AI in your Marketing\, and how to prompt like a pro to get quality from AI. \nPrompting is crucial to getting great content or themes from AI. During this crash course\, we will discuss what prompting is\, why it’s so important\, and ways to get better and better at it for 2025. \nLEARNING OBJECTIVES: \nLearn how to embrace AI for your marketing to get real results in 2025 \nUnderstand the key principles behind prompting to drive your preferred outcomes \nIdentify new use-cases for AI in your everyday marketing work to increase efficiency and time management \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
CATEGORIES:B2B/B2G,Marketing,Marketing,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Sam24-2.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
LOCATION:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
END:VEVENT
END:VCALENDAR