BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.17.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T110000
DTEND;TZID=America/New_York:20251105T120000
DTSTAMP:20251106T132414Z
CREATED:20251015T190643Z
LAST-MODIFIED:20251106T132414Z
UID:10000808-1762340400-1762344000@usteducation.org
SUMMARY:The 3 Shifts of AI for Associations
DESCRIPTION:Course Description:  \nAI is reshaping how associations discover solutions\, engage members\, and deliver value. Yet most leaders are still asking where to start. \nIn this fast-moving and thought-provoking session\, Sandra Nam introduces The 3 Shifts of AI for Associations\, a clear framework that helps executives understand how AI is transforming the work of associations today. From search to discovery\, content to conversations\, and transactions to trusted agents\, you will learn how to navigate these changes with confidence and vision. \nDrawing on real examples from across the industry\, Sandra connects innovation\, leadership\, and practical next steps that any association can take now\, without the need for technical expertise. \nWhat you will learn: \n1. How to recognize and lead the three major AI shifts affecting associations \n2. Ways to apply AI to strengthen engagement\, sponsorship\, and member value \n4. A roadmap for evaluating\, experimenting with\, and communicating AI initiatives within your organization \nJoin this session to cut through the noise\, understand what is coming next\, and gain the insight to lead your association’s AI journey with clarity and purpose. \n  \nLearning Objectives: \nExplain the three major shifts in how AI is transforming associations and their approach to member and industry engagement. \nIdentify practical applications of AI that strengthen discovery\, communication\, and sponsorship opportunities within associations. \nDevelop confidence to begin experimenting with AI in ways that align with their association’s mission\, culture\, and capacity for innovation. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-3-shifts-of-ai-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92843784127
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Data Management,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Sandra25-1.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250320T110000
DTEND;TZID=America/New_York:20250320T120000
DTSTAMP:20250321T154757Z
CREATED:20250220T232157Z
LAST-MODIFIED:20250321T154757Z
UID:10000679-1742468400-1742472000@usteducation.org
SUMMARY:The Future of Association Tech: Why Women-Led Innovation Matters
DESCRIPTION:Course Description:  \nMost of the technology shaping our world—including the tools associations rely on—was not designed with women at the table. With less than 2% of venture capital funding going to women-led startups and AI systems reflecting systemic biases\, association leaders must consider: How does this lack of diversity impact the future of membership\, engagement\, and innovation? \n\nJoin us for The Future of Association Tech: Why Women-Led Innovation Matters\, where we’ll explore how the historical lack of women in tech leadership affects everything from AI-driven membership platforms to digital engagement strategies. We’ll uncover why women’s perspectives in tech lead to more innovative\, human-centered solutions\, how gender imbalance influences the tools associations depend on\, and what leaders can do to ensure technology better serves their members\, staff\, and mission. \n\nThis session is a must-attend for C-suite executives\, membership professionals\, and nonprofit leaders who want to future-proof their associations by advocating for smarter\, more inclusive technology—because the best innovations happen when everyone’s voice is heard. \n  \nLearning Objectives: \nUncover the hidden bias in association technology – Learn how the underrepresentation of women in tech impacts the tools\, AI models\, and engagement platforms shaping the association industry. \nUnderstand why women-led innovation drives better outcomes – Explore case studies where women-led tech companies have built more effective\, human-centered digital solutions. \nPrepare for the future of association technology – Get ahead of emerging trends in AI\, automation\, and engagement strategies that prioritize diverse leadership and inclusive design. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-future-of-association-tech-why-women-led-innovation-matters/
LOCATION:zoom.us/j/93377930845
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/SandraBarbara25-1.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250121T130000
DTEND;TZID=America/New_York:20250121T140000
DTSTAMP:20250122T124840Z
CREATED:20250103T210146Z
LAST-MODIFIED:20250122T124840Z
UID:10000662-1737464400-1737468000@usteducation.org
SUMMARY:Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCourse Description:  \nJoin Sandra Nam\, Co-Founder & CEO of Qiqo\, for an insightful session on “Association Marketplaces: Emerging Tech for Engaging Industry Sponsors.” \nDiscover how innovative marketplace platforms are transforming the way associations connect with industry sponsors\, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. Learn how emerging technology\, including AI-powered concierge tools\, is shaping the future of association sponsorships by fostering deeper connections\, driving value\, and increasing ROI for all stakeholders. \nSandra will share her expertise in technology innovation and community engagement\, drawing from her experience leading Qiqo and developing platforms that empower associations to thrive in the digital age. This session is a must-attend for anyone looking to leverage cutting-edge technology and AI to create vibrant\, sponsor-driven ecosystems that support their industry’s growth. \n  \nLearning Objectives: \nAnalyze the role of emerging technology for building your association’s marketplace\n \nEvaluate AI-powered tools for enhanced engagement \n\nDesign strategies to maximize sponsor ROI\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n\n \n 
URL:https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Sandra24.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
LOCATION:https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240214T130000
DTEND;TZID=America/New_York:20240214T140000
DTSTAMP:20240531T205207Z
CREATED:20230825T161128Z
LAST-MODIFIED:20240531T205207Z
UID:10000466-1707915600-1707919200@usteducation.org
SUMMARY:Mastering Memorable Online Experiences: A Budget-Friendly Blueprint
DESCRIPTION:COURSE DESCRIPTION: \n\n\n\n\nUnlock the secrets to hosting unforgettable online experiences! If you’ve ever envied other associations’ cool activities but felt constrained by your budget or time\, fear not. Join us for insights on navigating fun & interactive events\, conferences\, career fairs\, learning sessions\, and award presentations online – fully satisfying\, unique\, and within budget. Don’t miss out on mastering the art of virtual excellence! \n\n\n\n\n  \nLEARNING OBJECTIVES: \n\n\n\n\n\n\nUnderstand effective strategies for delivering engaging and memorable online experiences\, overcoming budgetary constraints and time limitations. \n\n\nGain insights into adapting traditional activities such as career fairs\, interactive events\, and award presentations to the online environment. \n\n\nLearn practical tips and actionable steps to create unique\, impactful virtual experiences that resonate with your audience and align with your association’s goals. \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b202-mastering-memorable-online-experiences-a-budget-friendly-blueprint/
LOCATION:https://zoom.us/j/95270242946
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Barbara24.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230927T130000
DTEND;TZID=America/New_York:20230927T140000
DTSTAMP:20230928T183027Z
CREATED:20230315T175234Z
LAST-MODIFIED:20230928T183027Z
UID:10000389-1695819600-1695823200@usteducation.org
SUMMARY:B181: 2024 Prediction: The AI Leapfrog Year for Associations
DESCRIPTION:COURSE DESCRIPTION: \n\n\n\n\n\n\n\n\nIn the last 25 years\, organizations and members have connected online. In just less than a year\, generative AI has transformed the way technology is being built. We predict in 2024\, many associations are primed for a leapfrog kind of year\, where they jump from barely using AI to making it a core part of their nondues revenue strategy. We are experiencing a software revolution where association staff\, members\, and industry partners will merge together in online marketplaces where business\, knowledge sharing\, and connection will be a seismic shift in how we “associate.” \nJoin the team at Qiqo (Quality-in\, Quality-out) to hear how an online\, association-specific marketplace can open up new possibilities for how your members connect with industry partners on their own terms. \n\n\n\n\n\n\n\n\n  \nLEARNING OBJECTIVES: \n\n\n\n\n\n●  Explore the dynamics of word-of-mouth marketing and identify strategies to supercharge it.\n●  Design peer-to-peer knowledge sharing sessions for your members that require minimal pre-work\, yet provide deeper engagement.\n●  Brainstorm ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b181-2024-prediction-the-ai-leapfrog-year-for-associations/
LOCATION:https://zoom.us/j/97546686455
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Sandra-.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230713T110000
DTEND;TZID=America/New_York:20230713T120000
DTSTAMP:20230926T154135Z
CREATED:20230315T175037Z
LAST-MODIFIED:20230926T154135Z
UID:10000388-1689246000-1689249600@usteducation.org
SUMMARY:B180: Next Generation\, Networked-Based Marketing
DESCRIPTION:COURSE DESCRIPTION: \nWhether you are with a 501(c) nonprofit or your business supports them\, marketing is the voice of your very existence. It’s how your audience knows your brand and message. With so many tools for email marketing\, social media\, CRM\, graphic design and generative AI\, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. Associations and their industry partners are experiencing these same marketing challenges.  How can we begin to think holistically about taking our marketing strategies and focus on one marketplace in which to target your audience? Join the QiqoChat team to hear how an online\, association-specific marketplace can allow for you to stay relevant\, target your audience\, and continue to build awareness about your brand while deepening relationships over time; chef’s kiss! \n  \nLEARNING OBJECTIVES: \n\n– Gain new insights to how marketing is evolving and how you can optimize your brand’s presence online.\n– Learn how to market and share news & information within your trusted ecosystem of industry members & partners.\n– Learn how an online marketplace can change how we connect\, share information\, and do business together.\n\nTo Watch the Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/b180-next-generation-networked-based-marketing/
LOCATION:https://zoom.us/j/91513754968
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Sandra-3.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230613T130000
DTEND;TZID=America/New_York:20230613T140000
DTSTAMP:20231013T172248Z
CREATED:20230315T174833Z
LAST-MODIFIED:20231013T172248Z
UID:10000387-1686661200-1686664800@usteducation.org
SUMMARY:Best Member Engagement Strategy for a Multi Day Conference
DESCRIPTION:COURSE DESCRIPTION: \nMulti-day conferences and exhibit halls are a critical lifeline to an association’s source of revenue\, but they are exhausting to prepare and plan with limited human resources. Member engagement is an increasing topic of conversation\, while social media is pulling your members’ attention away.  How can an association build non-dues revenue and member engagement all at once?  Join the QiqoChat team and Mesa Group to hear how an online marketplace can help you build non-dues revenue and member value through year-round relationships with your industry partners without adding so much as a chick pea to your already full plate. \n  \nLEARNING OBJECTIVES: \n\n– Explore the unmet needs of many associations’ industry partners through the result of a broad-reaching survey.\n– Learn how to organize and share news & information from your industry partners & consultants in ways that are welcomed by your members.\n– Learn how to create a marketplace that goes beyond a standard buyers guide where your members can discover industry partners on their own terms at any stage of their buying journey.
URL:https://usteducation.org/event/best-member-engagement-strategy-for-a-multi-day-conference/
LOCATION:https://zoom.us/j/96212981938
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Sandra-Lucas-Barbara-.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230517T110000
DTEND;TZID=America/New_York:20230517T120000
DTSTAMP:20231013T172714Z
CREATED:20230315T174545Z
LAST-MODIFIED:20231013T172714Z
UID:10000386-1684321200-1684324800@usteducation.org
SUMMARY:How to Boost Virtual Event Engagement
DESCRIPTION:COURSE DESCRIPTION: \nConferences and meetings are vital to our arsenal to inspire change\, to advance mission\, and to support the individuals and organizations we serve.  Since 2020\, we have worked to provide access while creating space for authentic connections.  On top of that\, as association leaders we are faced with the reality of satisfying our sponsor/vendor partners effectively. While we are experiencing a boom-a-rang to in person events\, it is likely that both funding and accessibility will drive us back to the screen.  Avoiding screen fatigue and advancing connection is possible when partnering with a meeting platform that is mission aligned.  Learning from a tech partner to advance learning\, create space for connection\, and promote sponsor and vendor engagement puts us in charge of creating programming that more effectively enables us to reach our mission with member and nonmember attendees. We are able to more successfully move the levers of change and advance our work successfully. \n  \nLEARNING OBJECTIVES: \n\n– Understanding what connections mean in a virtual context so as to define HOW we can create those authentically.\n– Supporting sponsors and vendors in a virtual space that results in achieving their goals and expectations.\n– Finding a tech partner that understands what it means to advance mission and support individuals and organizations respectively.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-to-boost-virtual-event-engagement/
LOCATION:https://zoom.us/j/98556885908
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/C7E9331A-7F68-41DE-8B4B-00C24080647E.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230419T110000
DTEND;TZID=America/New_York:20230419T120000
DTSTAMP:20231013T172120Z
CREATED:20221028T172233Z
LAST-MODIFIED:20231013T172120Z
UID:10000252-1681902000-1681905600@usteducation.org
SUMMARY:Expert Tips for Building an Online Community | Best Practices
DESCRIPTION:COURSE DESCRIPTION: \nDuring part 1 of our series\, we shared “Why” online community is your association’s future. In part 2\, we will explore the “How”. Most members view Associations as trusted partners with the ability to drive the greater community to new heights and open doors leading to business innovation and opportunities. With increasing technical proficiency and online meetings bridging the networking gap\, association members are hangry for more ways to grow professionally and discover new ways to collaborate with their member peers. Join the QiqoChat team and Mesa Group to hear how online communities can be truly buzzworthy without adding a lot to your already busy plate. \n  \nLEARNING OBJECTIVES: \n\n– How to create a year-round cadence of online events that go beyond the standard webinar.\n– How to build culture from the influencers within the community.\n– How to build the pipeline for sharing news and information.
URL:https://usteducation.org/event/expert-tips-for-building-an-online-community-best-practices/
LOCATION:https://zoom.us/j/91676215242
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/Sandra-Lucas-Barbara-.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T110000
DTEND;TZID=America/New_York:20230110T120000
DTSTAMP:20240531T204732Z
CREATED:20221028T172401Z
LAST-MODIFIED:20240531T204732Z
UID:10000253-1673348400-1673352000@usteducation.org
SUMMARY:W370: Why Online Community is Your Association's Future: Changing how we Work & Connect (Part 1)
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.   \n  \nLEARNING OBJECTIVES: \n\n\nLearn techniques to foster a spirit of generosity within your online community. \nLearn options to transform mentorship in your industry. \nLearn how to create year-round engagement opportunities for your exhibitors and partners.
URL:https://usteducation.org/event/w370-why-online-community-is-your-associations-future-changing-how-we-work-connect-part-1/
LOCATION:https://zoom.us/j/94169296785
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture/Communication,Data Management,Marketing,Marketing/Member Engagement
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221011T110000
DTEND;TZID=America/New_York:20221011T123000
DTSTAMP:20231013T174527Z
CREATED:20220908T130950Z
LAST-MODIFIED:20231013T174527Z
UID:10000182-1665486000-1665491400@usteducation.org
SUMMARY:Why You Should Build an Online Community for Your Association
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine. \n  \nLEARNING OBJECTIVES: \n\nLearn techniques to foster a spirit of generosity within your online community.\nLearn options to transform mentorship in your industry.\nLearn how to create year-round engagement opportunities for your exhibitors and partners.\n\n 
URL:https://usteducation.org/event/why-you-should-build-an-online-community-for-your-association/
LOCATION:https://zoom.us/j/95225672596
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-6.png
END:VEVENT
END:VCALENDAR