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DTSTART;TZID=America/New_York:20251211T110000
DTEND;TZID=America/New_York:20251211T120000
DTSTAMP:20260429T225347
CREATED:20250730T202001Z
LAST-MODIFIED:20251212T133949Z
UID:10000758-1765450800-1765454400@usteducation.org
SUMMARY:Once Upon an Association: Telling Your Compelling Story
DESCRIPTION:Course Description:  \nOnce upon a time there was an association that no one knew about. Sound familiar? Join Sheri Singer\, president\, Singer Communications\, and an award-winning communications pro\, as she talks about telling your organization’s story to raise the visibility of your industry\, association\, leaders\, and members. \nParticipants will learn how to focus their storytelling on their organization’s mission\, create a dynamic narrative around why their organization exists\, pinpoint how their industry contributes to society\, know how to use a variety of storytelling resources\, and leverage volunteers to help tell their story. Attendees will walk away with a plethora of tips to help them tell their story in a compelling way that resonates with their industry. Great way to lean into 2026! \n  \nLearning Objectives: \nTie storytelling to the organization’s mission \nCreate a narrative around why their association exists & how it contributes to society \nLearn how to use a wide array of storytelling resources \nLeverage volunteers to help tell their story \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/once-upon-an-association-telling-your-compelling-story/
LOCATION:zoom.us/j/96419644544
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T130000
DTEND;TZID=America/New_York:20251008T140000
DTSTAMP:20260429T225347
CREATED:20250730T200959Z
LAST-MODIFIED:20251008T194849Z
UID:10000757-1759928400-1759932000@usteducation.org
SUMMARY:Call 9-1-1 My Organization Is in Crisis
DESCRIPTION:Course Description:  \nA racist magazine cover\, a C-level staff member sexually harassing colleagues\, an abusive board member… \nIt isn’t IF your association will experience a crisis\, it’s WHEN. Join Sheri Singer\, an award winning crisis expert to learn how to prepare for a crisis\, endure it\, and emerge with your organization’s reputation intact. \nParticipants will learn how to prepare for a crisis\, understand the elements in a crisis plan\, know how to assemble a Rapid Response© Team\, and identify the three crisis phases. Scenario crisis planning also will be discussed. Following this lively discussion\, participant will walk away feeling more confident about how their organization can ensure a crisis successfully. \n  \nLearning Objectives: \nKnow the critical need to write and update a crisis communication plan. \nUnderstand how to create and leverage a Rapid Response© Team. \nIdentify the three phases of a crisis and how to direct your efforts toward the most important one. \nIdentify potential crisis scenarios and know the first steps to take in those scenarios with your association’s reputation intact. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/call-9-1-1-my-organization-is-in-crisis-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92779407897
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231003T130000
DTEND;TZID=America/New_York:20231003T140000
DTSTAMP:20260429T225347
CREATED:20230516T200855Z
LAST-MODIFIED:20231006T193219Z
UID:10000426-1696338000-1696341600@usteducation.org
SUMMARY:W452: Connecting to Your Creativity: How to Have an Ah-Ha Moment
DESCRIPTION:COURSE DESCRIPTION: \nEinstein\, Disney\, and Gates graced the world with brilliant\, life-changing ideas. \n  \nIf only we knew the secret to get to our own ah-ha moments. Is there a way we can prime the pump to create circumstances that lead to creative breakthroughs? Can we cut the clutter of routine\, move from putting out daily fires so that we can unleash our own innovative thoughts? \n  \nYES! Research on the neuroscience of creativity delves into how the brain functions during your creative process and the new role of AI. Psychologists\, neuroscientists\, anthropologists\, and AI experts have discovered what happens in our brains when these ah-ha moments occur. Best of all\, they’ve learned some things about how we can encourage our own creative process. \n  \nIn this session\, Sheri Singer\, president of Singer Communications\, will discuss how the brain works\, bust antiquated ideas such as brainstorming\, and share the newest and latest research on how you can get to the ah-ha moment including how AI contributes to creativity. Through lecture and interactive activities\, participants will walk away with tips they can use as soon as they return to their offices. \n  \nLEARNING OBJECTIVES: \nAt the end of this session\, participants will be able to: \n\nUnderstand how the brain functions during the creative process\nUnderstand how technology—specifically AI–can assist with innovative thinking\nUse tips from the session to get your creative juice flowing\nWalk away knowing how this knowledge can work for them\n\nOutline: \n\nWhy creativity is important\nFamous ah-ha moments: Einstein\, Disney\, Gates\, ALS bucket challenge\,\nDefining the Ah-ha moment\nPhases of the neuroscience of creativity: 1\, 2\, breaking through writers block\nGetting to the moment; getting to the ah-ha moment using AI\nCase studies: Red Dress project\, LiveStrong yellow bands\, American Beverage Assn—taking vending machines out of elementary schools\, etc.\nTips to get there\nLessons learned\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w452-connecting-to-your-creativity-how-to-have-an-ah-ha-moment/
LOCATION:https://zoom.us/j/97508157929
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Sheri-1.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230706T130000
DTEND;TZID=America/New_York:20230706T140000
DTSTAMP:20260429T225347
CREATED:20230516T200901Z
LAST-MODIFIED:20230926T143202Z
UID:10000427-1688648400-1688652000@usteducation.org
SUMMARY:W451: WHIPLASH: Communication Changes in a Post-COVID World
DESCRIPTION:COURSE DESCRIPTION: \nLike whiplash\, COVID-19 changed the way we work\, live\, and play—on hyperdrive. Our dependence on technology increased\, resulting in a need to develop communication techniques that work by Zoom. The lack of in-person meetings created a need to connect with our internal and external audiences in new ways.  Join Sheri Singer\, president\, Singer Communications as she discusses these post-COVID communication changes\, the myths of post-pandemic communications\, the next generation of videoconferencing etiquette\, what’s new with social media\, and how these changes open the door for you to tell your story. \n  \nLEARNING OBJECTIVES: \n\n– Be able to identify post-COVID communication changes and the myths surrounding how we thought the world would look post-COVID\n– Possess details on 2023 videoconferencing etiquette\n– Understand the social media forecast post-COVID\n– Know how to leverage these new communications tools to connect and relate to members and stakeholders and effectively tell your association’s story.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w451-whiplash-communication-changes-in-a-post-covid-world/
LOCATION:https://zoom.us/j/95847899355
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Sheri-1-1.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
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