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DTSTART;TZID=America/New_York:20260805T130000
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DTSTAMP:20260728T162851Z
CREATED:20260728T162732Z
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UID:10000911-1785934800-1785938400@usteducation.org
SUMMARY:How Associations Can Connect Content\, Marketing and Data to Drive Membership Engagement
DESCRIPTION:Course Description:  \nAssociation audiences have changed — but most organizational structures haven’t.\n \nFor years\, content and marketing have operated separately\, often divided between audience trust and performance goals. Meanwhile\, today’s members are researching\, learning\, and making decisions across a fragmented\, non-linear journey shaped by digital channels\, peer networks\, events\, and AI.\n \nAs a result\, associations are producing more content than ever\, but often struggling to create meaningful engagement\, reach new audiences\, and connect efforts across teams.\n \nThis session explores a new model for association engagement — one where content\, marketing\, and data work together as a connected system rather than disconnected functions.\n \nAttendees will learn how to better align content strategy with audience behavior\, reduce duplication across channels\, and create more intentional member experiences that build trust and drive action. Through real-world examples and practical frameworks\, the session will demonstrate how associations can shift from siloed communications to a more connected ecosystem designed for modern audience engagement.\n \nThe session will also explore how AI and association technology platforms can support smarter content planning\, personalization\, measurement\, and cross-channel coordination.\n \nParticipants will leave with actionable ideas to improve internal alignment\, strengthen audience engagement\, and make content work harder across the organization.\n  \nLearning Objectives: \nIdentify how siloed content and marketing structures create friction across the member journey.\n \nExplain how AI\, zero-click behavior\, and fragmented discovery are reshaping audience engagement.\n \nApply a connected content framework that aligns content\, marketing\, and data around shared goals.\n \nEvaluate practical ways to operationalize a more integrated engagement strategy within their organization.\n \n 
URL:https://usteducation.org/event/how-associations-can-connect-content-marketing-and-data-to-drive-membership-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92241356257
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/JoeSusan26.png
ORGANIZER;CN="Joe Stella":MAILTO:jstella@backpocketagency.com
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