BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260422T130000
DTEND;TZID=America/New_York:20260422T140000
DTSTAMP:20260416T014431
CREATED:20260415T150818Z
LAST-MODIFIED:20260415T150947Z
UID:10000893-1776862800-1776866400@usteducation.org
SUMMARY:A Recruitment Campaign\, an Onboarding Campaign\, and a Renewal Campaign Walk Into an Association…
DESCRIPTION:Course Description:  \nMost associations run recruitment\, onboarding\, and renewal campaigns like they have nothing to do with each other. And honestly? Members can likely tell.\n \nThey get a generic pitch before they join. A welcome email that could’ve gone to anyone. And a renewal notice that shows up out of nowhere because nothing meaningful happened in between.\n \nIn this session\, we’re walking through all three. What good actually looks like at each stage\, what results real associations are seeing\, and what changes when these campaigns stop living in separate silos and start working as one connected story.\n \nNo fluff. Just practical examples\, real numbers\, and a few things you can take back to your team.\n  \nLearning Objectives: \nUnderstand what’s stopping prospects from joining — and how to address it before they disappear\n \nRecognize the moments in year one that determine whether a member renews\n \nIdentify why members lapse and what to do about it before the deadline hits
URL:https://usteducation.org/event/a-recruitment-campaign-an-onboarding-campaign-and-a-renewal-campaign-walk-into-an-association-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92802698860
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Brittany-25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
END:VEVENT
END:VCALENDAR