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SUMMARY:AEO + GEO: The Future of SEO in an AI World
DESCRIPTION:Course Description:  \nAs AI transforms how people search\, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore\, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in. \nAEO turns your content into direct\, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together\, they represent a new approach to SEO\, built for how information is found in today’s increasingly AI-driven world. \nIn this session\, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes\, trusts\, and surfaces—so your organization becomes the answer\, wherever your audience is searching. \n  \nLearning Objectives: \nUnderstand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy \nApply practical techniques to turn your content into direct answers AI tools can find\, trust\, and feature \nUse AEO and GEO to boost your association’s authority\, increase member engagement\, and stay front and center in an answers-first world \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/aeo-geo-the-future-of-seo-in-an-ai-world/
LOCATION:zoom.us/j/93051313220
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
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