BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261105T093000
DTEND;TZID=America/New_York:20261105T151500
DTSTAMP:20261016T102943Z
CREATED:20261015T215830Z
LAST-MODIFIED:20261016T102943Z
UID:10000924-1793871000-1793891700@usteducation.org
SUMMARY:Leadership From the Inside Out: A Day of Learning for Association Staff | Symposium
DESCRIPTION:Virtual Only Event \nLeadership From the Inside Out: A Day of Learning for Association Staff | Symposium \nDate: Thursday\, November 5th 2026 \nTime: 9:30 – 3:00 PM \nGreat leadership doesn’t come from your title. It shows up in how you lead yourself\, how you grow the people around you\, and how you build an organization that’s ready for what’s next. \nThis one-day virtual event brings together association professionals for practical\, honest conversations about leadership at every level. You’ll explore how coaching can become a shared practice that strengthens your whole team\, how to build a finance function that can weather transitions and grow with your organization\, and how to reconnect with the motivation that keeps you going when the work gets hard. \nCome for the sessions. Leave with ideas you can put to work the next day. \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote: 9:30-9:50 AM \nJoanna Pineda CEO & Chief Troublemaker\, Matrix Group International\, Inc \n\nSession 1: (10:00-11:00 PM ET) Coaching Capital: How Coaching Transforms Leadership Into Advantage That Scales and Sticks \n  \nCourse Description:  \n  \nOrganizations don’t gain lasting advantage by training leaders better—they gain it by embedding coaching as a shared practice that fuels growth\, resilience\, and sustainable performance. Many organizations invest heavily in leadership training\, yet struggle to see sustained gains in performance\, engagement\, and retention. This session reframes coaching as organizational capital—a strategic asset that converts leadership development into shared\, sustainable advantage across the organization. \n\nParticipants will explore the critical difference between developing leaders and building leadership advantage through a coaching culture. This session demonstrates how coaching—when embedded beyond individual leaders—becomes a scalable system that strengthens decision-making\, accelerates learning\, and improves how work gets done across the enterprise. Rather than positioning coaching as a “nice-to-have” leadership competency\, this session examines coaching as a value-creation mechanism—one that supports stronger execution\, higher retention\, clearer communication\, and greater adaptability in complex environments. \n  \nLearning Objectives: \n  \n– Connect coaching cultures to enterprise priorities such as performance consistency\, talent retention\, and leadership bench strength \n\n– Identify how coaching accelerates decision quality\, accountability\, and cross-functional collaboration \n\n– Identify first-step actions to embed coaching as a scalable leadership system\, vs an individual skill \n  \nSpeaker: Lori Bruhns\, CEO/President\, Lori Bruhns\, LLC. \nCAE: Executive Leadership \nNASBA: Personnel/Human Resources \n\nSession 2: (11:15-12:15 PM ET) Building a Resilient Finance Function for the Association You’re Becoming \n  \nCourse Description: \nHaving a strong foundation increases the likelihood that your AI implementation(s) will succeed. Before adopting AI tools\, there are benefits to defining a roadmap that begins with an assessment of opportunities across your association. Gathering input from key stakeholders across departments builds a shared understanding of where AI can reduce costs\, improve the member experience\, reduce effort in time-consuming activities\, and enhance data analytics. Once your association has identified the best areas to incorporate AI\, a structured roadmap can be developed that includes tool analysis and selection\, data readiness\, measurable milestones\, phased implementation\, expected outcomes\, and staff training. With thoughtful preparation and a clear\, collaborative plan in place\, associations can move forward with AI adoption that is sustainable\, scalable\, and aligned with their mission. \n  \nLearning Objectives: \n  \n-Develop strategies to define an actionable AI roadmap. \n\n-Identify common issues encountered in implementing AI. \n\n-Apply best practices in continuing AI roadmap governance. \n  \nSpeaker: Teresa L. Henderson\, CAE\, CPA\, Association Practice Leader\, Your Part-Time Controller \nCAE: Operations \nNASBA: Business Management & Organization \n\nSession 3: (12:45-1:45 PM ET) What Is It Like to Be Led by You? Taking Ownership\, Moving Through Uncertainty\, and Lifting Others \n  \nCourse Description:  \n  \nThink about the people you trust to move things forward. How do they respond when plans change\, a project stalls\, or they don’t have the answer? How do they make you feel about your own ability to contribute? Now consider: What would the people around you say about you? \nWhether you manage a team\, coordinate stakeholders\, or just leading a project\, your everyday actions shape how others experience your leadership. This session explores how to take ownership without taking over\, ask for support without passing responsibility\, and move forward when certainty (and confidence) are in short supply. \nJoin Brendan Leehe of Higher Logic for an engaging conversation about the choices that build trust\, the discomfort that comes with growth\, and the people who make our successes possible. Through relatable examples and guided reflection\, you’ll identify ways to strengthen your own leadership while helping others succeed. \n  \n  \nLearning Objectives: \n  \n– Demonstrate initiative and follow-through while setting clear expectations and asking for help. \n\n– Apply thoughtful action in response to uncertainty and recognize opportunities to grow through discomfort. \n\n– Assess how others experience your leadership\, including gaps between your intentions and your impact. \n  \n– Identify ways to give meaningful credit and create opportunities for others to contribute\, grow\, and lead. \n  \nSpeaker: Brendan Leehe\, Sr. Customer Growth & Retention Manager\, Higher Logic \nCAE: Executive Leadership \nNASBA: Personal Development \n\nSession 4: (2:00-3:00 PM ET) JOLT!⚡️Your Life: Get Zapped Into Intentionality To Rediscover & Believe In Your Inner Greatness\n \nCourse Description: \n  \nAI is changing everything. \nIt’s changing how your members find information\, how they make decisions\, and what they expect from every digital interaction. \nIt’s also making possible the kinds of digital projects and experiences we’ve only been able to dream about for years: highly personalized journeys\, more intuitive interfaces\, and content that shifts based on behavior\, context\, and need in the moment. What used to feel aspirational is now within reach! \n\nIn this session\, look at how the rise of AI can and should change your digital strategy:\nHow does AI change your website? What’s possible today because of AI?\nHow does AI change your data and membership database strategy?\nHow can you take advantage of new capabilities to deliver member services in ways you simply couldn’t before?\nWhat should your digital experience look like when AI is part of every interaction?\nHow do you stay visible when members are asking AI instead of navigating to your site?\nCan AI help you better understand your data and analytics? \n\nAdopting AI isn’t just about plugging in new tools\, it’s about adapting your strategy to what’s possible now. Join us as we explore how AI can help transform your entire member experience. \n  \nLearning Objectives: \n  \n-Understand how AI is changing member behavior\, expectations\, and digital discovery \n\n-Explore new ways to deliver value using AI\, including personalization\, dynamic content\, and real-time experiences \n\n-Define practical next steps to evolve your digital strategy for an AI-driven experience \n  \nSpeaker: Larry Long\, Jr\, CSP\, Founder and CEO\, LLJR Enterprises \nCAE: Executive Leadership \nNASBA: Personal Development \n\n 
URL:https://usteducation.org/event/leadership-from-the-inside-out-a-day-of-learning-for-association-staff-symposium/
LOCATION:zoom.us/j/94115441170
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/10/November-2026-Symposium-Banner-1.png
END:VEVENT
END:VCALENDAR