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DTSTART;TZID=America/New_York:20261110T130000
DTEND;TZID=America/New_York:20261110T140000
DTSTAMP:20261027T171028Z
CREATED:20261027T170505Z
LAST-MODIFIED:20261027T171028Z
UID:10000929-1794315600-1794319200@usteducation.org
SUMMARY:Renewal Campaigns That Keep Members Coming Back
DESCRIPTION:Course Description:  \n  \nMost members decide whether to renew long before the renewal notice goes out. By the time it lands\, you’re not renewing them\, you’re chasing them. Many associations end up running a rescue operation every renewal season\, segmenting by membership tier and leading with deadlines instead of the relationship. This session walks through a different approach: Ask\, Capture\, Act. Start the conversation 90 days out\, find the members on the fence while there’s still time\, and route each answer to the right next step automatically. You’ll see how a professional association turned one renewal question into $956K in renewal value and nearly 12\,000 conversions. You’ll also see how a trade association started a similar campaign by confirming the right contact before asking for the renewal. \n  \nLearning Objectives: \n  \nIdentify at-risk members months before the renewal notice goes out \n  \nTurn renewal reminders into conversations about the value members received \n  \nRespond to each member’s reason for hesitating with the right next step \n 
URL:https://usteducation.org/event/renewal-campaigns-that-keep-members-coming-back-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94398958948
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/10/dave25-2.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
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