BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.17.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260902T110000
DTEND;TZID=America/New_York:20260902T120000
DTSTAMP:20260825T105034Z
CREATED:20260825T104909Z
LAST-MODIFIED:20260825T105034Z
UID:10000916-1788346800-1788350400@usteducation.org
SUMMARY:Putting Momentum Back in Your Membership Flywheel: Workflow Activation for Associations
DESCRIPTION:Course Description:  \nMembership momentum tends to fade quietly\, and the challenges usually surfaces at renewal when it is hardest to recover. In this practical\, association-specific session\, Jim Thompson and Walt Rolle trace where the membership flywheel loses energy across the member journey and show why the cause usually runs through how the pieces connect\, so improving a single tactic rarely holds. You will learn how to pick one workflow to activate first\, whether onboarding\, renewal\, or event follow-up\, and how a clearly defined workflow sets up the right\, governed use of AI and automation on the AMS\, CRM\, and content systems you already own. You will walk away with a right-sized path you can start now and a simple checklist to run the first pass on your own. \n  \nLearning Objectives: \nRecognize where membership momentum leaks across the member lifecycle\, from onboarding through renewal and stewardship.\n \nTell the difference between a single broken tactic and a system problem\, using a simple framework to locate the real friction.\n \nChoose one high-impact workflow to activate first\, applying clear criteria for value\, feasibility\, and readiness.\n \nApply a governed\, right-sized approach to AI and automation that works with the AMS\, CRM\, and content systems you already own.\n \nLeave with a practical checklist to run the first pass yourself\, without a large technology project or a new platform.\n \n 
URL:https://usteducation.org/event/putting-momentum-back-in-your-membership-flywheel-workflow-activation-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94512996454
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/08/JimWalt26-1.png
ORGANIZER;CN="Jim Thompson%2C CAE%2C IOM":MAILTO:jim@tyingittogether.com
END:VEVENT
END:VCALENDAR