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SUMMARY:Authentic\, Trusted Content in an Era of Uncertainty
DESCRIPTION:Course Description:  \nIn an era of AI and unreliable news\, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff\, members\, clients\, and partners\, organizations can craft content in a variety of formats that is authentic and will serve to attract others. \n  \nLearning Objectives: \nExplain the need to create trusted content in today’s information landscape. \nAnalyze real-world examples to evaluate opportunities for developing authentic content within their organizations. \nIdentify ways to leverage the ecosystem of staff\, members\, clients\, and partners to generate trusted content. \nDescribe how authentic content can strengthen connections\, enhance education\, and increase member and attendee engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/authentic-trusted-content-in-an-era-of-uncertainty/
LOCATION:zoom.us/j/95966648934
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
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