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UID:10000731-1752757200-1752760800@usteducation.org
SUMMARY:The AI Shift: ChatGPT Has Rewired Members’ Web Habits. Here’s How to Adapt.
DESCRIPTION:Course Description:  \nMost association websites were built for a pre-AI era and are at serious risk of falling behind quickly. \nGenerative AI and tools like ChatGPT have introduced new habits: visitors expect to search with full-sentence questions\, they want concise summaries before committing to long pages\, and they assume each page will instantly suggest the next best action tailored to their needs \nWhen your association’s website falls short of these expectations\, the consequences include declining event registrations\, an uptick in “I can’t find it” phone calls\, and prospects choosing alternative online communities. \nThis webinar explains how these AI-driven behaviors are reshaping the fundamentals of web strategy for associations. \nWe will discuss practical adjustments that can be scheduled within typical budget and staffing limits\, along with a longer-term view of deeper AI integrations and the metrics that best demonstrate progress to leadership. \n  \nLearning Objectives: \nDiscover what your association “superpower” is and why it’s even more useful in the post-AI world\n \nUnderstand why your members’ behavior is changing and what new capabilities will be needed for the next version of your website\n \nUnderstand how the digital world is fundamentally different post-AI and why your website’s member wall is critical for member value\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-ai-shift-chatgpt-has-rewired-members-web-habits-heres-how-to-adapt/
LOCATION:zoom.us/j/98918467301
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/John25.png
ORGANIZER;CN="John Hooley":MAILTO:john@site-steward.com
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