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DTSTART;TZID=America/New_York:20261022T110000
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DTSTAMP:20261001T191306Z
CREATED:20261001T185001Z
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UID:10000921-1792666800-1792670400@usteducation.org
SUMMARY:Business Artistry in Associations: Moving from Transaction to Transformation
DESCRIPTION:Course Description:  \nIf you look at the average association website\, you’ll see a home page that features a wall of products\, events\, and news. As a result\, members often view their associations as vendors – distributors of products to buy or register for. \n \nHow do we reignite member engagement and foster deep loyalty? The answer just might be: Business Artistry. Creativity asks\, “Does it work?” but Artistry asks\, “Does it matter?” \n \nJoin Nir Hindie and Joanna Pineda as they translate the principles of Business Artistry into actionable insights that can be applied to all parts of association operations. Discover how shifting from a product-first mindset to human-centered artistry can transform member recruitment\, event experiences\, publications\, and even daily communications.\n  \nLearning Objectives: \nMembership Recruitment & Retention: Develop messaging that tells the member’s story rather than pushing association achievements\, so prospects see their own journey reflected in your mission. \n  \nMeetings & Events: Design experiential meetings and events that move beyond content delivery\, focusing on attendees’ emotional experience to foster true connection and learning. \n  \nResearch & Publications/Journals: Translate data\, technical findings\, and academic articles into meaningful insights with human significance that members can apply to their environments. \n  \nEmails & Daily Communications: Apply Omotenashi (anticipatory care and detail) to replace thoughtless blast outreach and “what’s new” announcements with intentional\, member-centric touchpoints.
URL:https://usteducation.org/event/business-artistry-in-associations-moving-from-transaction-to-transformation-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99086691365
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/10/JoannaNir26.png
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