Greg is a seasoned professional having worked both for, and with, associations for over 15 years. He started his career working for a not-for-profit, learning all about membership, recruiting and training volunteers, running fundraising campaigns, and overall structure of the industry. From there, he moved over to an association selling exhibit space, magazine advertisements, and sponsorships.

Wanting to use his technical skills, Greg moved to a technology provider, working first as an implementation project manager supporting associations, then as a lead product manager prior to moving into direct sales and ultimately sales management. Greg moved on to the next challenge of working for a small (at the time) start-up company, Higher Logic, where he again started as an individual contributor, but quickly moved into sales management and ultimately went on to build out the sales enablement and sales engineering teams.

As VP of Sales at Association Analytics, Greg leads the sales team and helps spread the company’s values and offerings to the association community. He regularly attends and speaks at industry conferences including ASAE, Association Forum, and technology partner user groups. He’s also one of the regular contributors to Association Analytics monthly webinar series and blog.

In his personal time, Greg loves cars and racing cars. You can often find him under a Miata working on the suspension or in the driver’s seat competing for the win.