Michael DiFrisco, CAE, has worked on association marketing and branding teams for most of his professional years. He has led the brand charge for diverse organizations including the American Academy of Cosmetic Dentistry, where he currently serves as Executive Director, and has also served the Experimental Aircraft Association, and Ducks Unlimited. DiFrisco is the author of dozens of articles on branding and marketing topics and often speaks to diverse audiences on brand strategy.
