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W263: 5 Non-negotiable Web Strategies Every Association Needs in 2022 & Beyond

May 19, 2022 @ 11:00 am - 12:30 pm EDT
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It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. In this session, Ray van Hilst and Chris Bonney from Yoko Co will walk you through the top 5 non-negotiable web strategies associations need to be implementing today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future.

LEARNING OBJECTIVES
  • Learn the simple tweaks to your website that can dramatically increase engagement
  • Learn what page on your website is way more important than your homepage
  • Learn how to create better content faster
  • Learn how to write web content that converts

 

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Ray van Hilst
Director of Client Results, Yoko Consulting
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of…
Chris Bonney
Director of Client Relationships, Yoko Consulting
As a digital marketing strategist what I enjoy most is building strong, trusted relationships that facilitate deep project insights and meaningful results. It’s one thing…