Edgar Baum

Edgar is the Founder & CEO of Avasta Inc, a company focused on value optimization by identifying the intersection between market demand, competitive advantage and valuation.  This identifies the actionable difference between what is plausible and what is executable for the client in question.

 

Edgar’s ability to objectively translate potential vs reality across finance, strategy, marketing, product and sales is grounded in his deep insight into how data, intellectual property and market intelligence can be used to inform better business decisions and capital allocations.  He has expertise across investment banking, commercial credit, international finance, and market war gaming vis-a-vis competitors across dozens of product categories.

 

This expertise is complemented by his long standing role as an an independent commercial valuator, mediator expert witness in the court system in Canada & the US, a graduate lecturer on the Finance of Brand Management – a course focused on sound allocation of capital for revenue growth for brand-dependent companies, and co-author of multiple standards.

 

He has previously founded and run a brand economics firm, run the North American practice of Brand Finance, the international brand valuation firm, been a financial controller, and raised debt, private equity, and venture capital internationally for high growth firms.

 

Edgar’s expertise has been sought by the executives, boards, and ownership at public companies like Walmart, Facebook Business, GE, Intuit, Silicon Valley Bank, Software AG, Private Equity portfolio companies of KKR, Thoma Bravo, EQT, TA associates, and privately held companies like Cirque du Soleil, Deloitte, KPMG, and others.

 

Edgar is the Founder & CEO Of Avasta, a company focused on value optimization and related objective due diligence for companies.  He has a background across investment banking, valuation, standards development, academia and commercial war games combining his expertise in mathematics and finance, especially for forecasting and scenario building.

Edgar’s expertise has been sought by the executives, boards, and ownership at public companies like Walmart, Facebook Business, GE, Intuit, Silicon Valley Bank, Software AG, Private Equity portfolio companies of KKR, Thoma Bravo, EQT, TA associates, and privately held companies like Cirque du Soleil, Deloitte, KPMG, and others.  He has been a registered insider for publicly listed companies across the past 15 years.