Greg Pollack, VP of Sales Enablement and Engineering at Higher Logic, is a long-time community and association evangelist. He began his career in non-profits and associations before transitioning to the vendor side of the industry, where he has developed a strong passion for technology. Greg has extensive experience in event technology, mobile applications, online communities, marketing automation, and data analytics platforms. He advises associations on leveraging their data to enhance member communication and provide personalized experiences.
