With nearly 25 years of writing experience in journalism and marketing, Iva has spent the last decade mainly serving B2B tech companies.
People find it strange that she worked primarily with Microsoft partners, but it's a world she discovered by chance and then stayed for the community.
After mastering various marketing disciplines, from copywriting and content marketing to business storytelling, she specializes in thought leadership. She helps experts develop marketing strategies that extract and package their unique perspectives into stories and authority narratives.
A passionate advocate for authentic communication and innovation, Iva experiments with AI ethically and believes in the human-first approach. That's the hill she will die on.
