Olena Lima, CAE, is the driving force behind the marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to helping membership organisations embrace emerging marketing trends. With over 15 years of experience in the association sector, she has guided numerous associations through digital transformation and member engagement initiatives. Host of the Association Hub Podcast and a regular speaker at industry events, including ASAE, AuSAE, ESAE, PCAAE, UIA, and many others, Olena is always up for sharing insights and sparking ideas to equip association peers with the tools and strategies to stay ahead in a fast-changing digital world.
