Ray Hefner

With more than 30 years of comprehensive experience in association management, Gordon Hefner is a seasoned Association Executive recognized for his forward-thinking leadership and ability to adapt in evolving environments. His expertise spans governance, fiscal oversight, strategic marketing, government and public relations, human resources, labor relations, education and training, communications, and social media. Throughout his career, he has successfully guided organizations through complex challenges while elevating member value and strengthening industry influence. Gordon currently serves as the CEO of an international trade association headquartered in St. Louis, Missouri, where he drives initiatives and leads efforts to support a diverse and dynamic membership base.