Shawn (Yih-Hsing), Cheng CMP DES CED
Regional Director, North America
ICCA

Driven by decades of experience and a passion for crafting transformative experiences across business sectors, making Shawn one of the most sought-after strategists in the business events industry.

Over the years, he had the privilege of strategizing, planning, and executing transformative events—from intimate executive gatherings to citywide international conferences. As the Regional Director for North America at ICCA, Shawn is committed to driving growth and fostering collaboration within the business meetings and events industry both regionally and globally.

Named "Planner of the Year" by Smart Meetings and part of the "40 Under 40" by Connext x BizBash, Shawn was honoured with recognition as one of the Top 50 Most Influential Event Technology professionals by Eventex in 2023, a testament to his reputation as a thought leader in the business event landscape. In 2024, Shawn was named the "Digital Experience Strategist of the Year" at the PCMA Visionary Award and was later named “Meeting Industry Influencer” by Northstart Meetings Group.

Shawn is a Certified Meeting Professional (CMP), a Certified Digital Event Strategist (DES), and a Certified Event Designer (CED).