Tirrah Switzer
Resident market expert and dedicated product marketing professional, deeply invested in providing actionable market intelligence and competitive analysis that fuel strategic decisions across sales, marketing, product, and the executive team. With a passion for uncovering the latest market trends and competitive movements, I deliver insights that sharpen go-to-market strategies and position products to win in the market.
My experience spans across managing and leading high-performing teams, driving product marketing initiatives, and executing comprehensive marketing strategies that achieve business goals. My competitive pulse and industry expertise inform everything from product roadmaps to targeted messaging that drive results with customers and prospects.
Excellent at building and nurturing both internal and external partnerships, ensuring alignment across departments while contributing to the development of strategies that deliver measurable outcomes. Highly-skilled in planning, negotiating, and solving complex business challenges, with a strong foundation in strategy to see initiatives succeed.
Core Competencies:
Market Intelligence & Strategy:
Proficient in market research, competitive analysis, and strategy development. I specialize in translating market trends and insights into actionable plans that inform product positioning and differentiation.
Leadership & Team Management:
Engaging leader experienced in building motivated teams that drive results. Adept at overseeing budgeting, resource allocation, and strategy while balancing leadership skills like mentoring, negotiation, and empathy to foster a high-performing culture.
Product Marketing & Corporate Development:
Experienced in crafting compelling product narratives and driving go-to-market strategies that align with organizational goals. Charismatic speaker and relationship-builder who excels at communicating vision and creating lasting partnerships that are aligned with the business’s mission and values.