Danielle Duran Baron, MA, MBA, CAE

Danielle Duran Baron is the Vice President of Marketing, Communications & Industry Relations at the School Nutrition Association (SNA), where she leads the development and implementation of the marketing and communication strategy to enhance and protect the SNA brand and the revenue-generating activities related to the strategic direction and positioning of the organization.

Prior to SNA, she was the Executive Director of the Commission on Accreditation of Athletic Training Education and the Chief Marketing Officer at ABET, the global accreditor for university programs in the STEM disciplines.

For more than two decades, Danielle has worked in the private, public and nonprofit sectors – in the United States and overseas – helping global organizations find their ideal positioning and authentic voice. Her expertise lies in strategy, marketing, experience design, storytelling and DEIA.

Danielle holds a master’s degree in journalism and an MBA in marketing and is fluent in Spanish and Portuguese. She is the immediate past chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council, a DELP Scholar and a certified association executive (CAE). She is also the board chair of Luminus, a Maryland-nonprofit helping immigrants thrive in their communities.