Katy Lerman

Senior Manager, Membership Marketing & Engagement at the American Academy of Pediatrics Katy Lerman is the Senior Manager, Membership Marketing & Engagement at the American Academy of Pediatrics. She is responsible for recruitment and retention of the association's 67,000 members and works closely with other staff and members to target communications that are effective, timely, and engaging. With the help of Propfuel during this past year, she has gained insights into her members' reasons for not renewing while increasing the number of reactivations and will share those success stories.