Merritt Rohlfing

Merritt has a long and varied work history helping people find the right product and technology that’s right for them. As Senior Marketing Manager at Association Analytics, he creates content and tells the story of analytics and the power of data as it relates to associations. He spent the last five years on A2’s sales team, forging a market for analytics specifically for small associations from scratch. Having spoken with and worked alongside hundreds of associations of all sizes and types, he has an unparalleled understanding of the problems associations face for the future and what solutions exist to solve them.

Prior to Association Analytics, Merritt worked for the International Book Project, an education non-profit in Lexington, KY. He helped grow donation and revenue numbers fourfold in three years and spearheaded several capital campaigns. He also has a long history in journalism and content creation, writing for several national publications over the last 15 years.

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