Rhoni Rakos has been a technologist, digital strategist, and customer experience advocate for almost 20 years. As the Lead Consultant, Digital Strategy at Ellipsis Partners, Rhoni helps associations and nonprofits identify goals and develop innovative, customized strategies for accomplishing them in the digital age. She focuses on data-driven decision-making and a user-centered approach to digital strategy, with expertise in UX, CX, user research, and technology strategy/road mapping. Rhoni is passionate about the association community and its ability to affect positive change. She is dedicated to implementing strategies that improve member experiences, demonstrate value, and maximize organizational impact through the power of tech. Rhoni has volunteered with AWTC as the Programming Committee chair, with ASAE on the Technology Professional Advisory Council, and serves on the advisory council for Days End Horse Farm Rescue.
