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How to Increase Newsletter Engagement | Top Strategies

March 17, 2022 @ 11:00 am - 12:30 pm EDT

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Many organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of emailJoin us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation.

LEARNING OBJECTIVES
  • Identify ways to leverage new technologies to make your email newsletter more sophisticated.
  • Get some useful ideas for maximizing your newsletter real estate.
  • Learn how to leverage the fundamentals of email engagement for your newsletter.
Level Intermediate
NASBA (Field of Study) Specialized Knowledge
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed Preferably 1-year or more of experience in marketing or membership services/development. Advance preparation needed: None
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Erica Salm Rench, MBA
COO, Rasa.io
After working in enrollment management, where she focused on strategic recruitment and marketing, Erica managed a team of online marketers at the largest digital marketing…