Every association today is leveraging more than one system to engage with members, whether that’s to collect award applications, event registrations, course enrollments, or something else entirely. Yet when selecting those systems there is often little planning with regards to integration – thinking, “Well that’s technical, so I’ll let the technical people figure it out.” In reality, integrations should be defined by the business requirements, and associations should know that not all integrations are equal. This session will talk through different approaches to integrations along with business implications for each and reasons when each may be the best approach.