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B196: SEO Crash Course: It’s Not Just Keywords

September 26 @ 1:00 pm - 2:00 pm EDT
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Search engine optimization (SEO) can be a daunting task for any business or website owner, but mastering it is crucial for online success. Many believe that SEO is all about choosing the right keywords and hoping for the best. However, in reality, it’s far more complex than that. To properly optimize your website, you must also focus on technical SEO, on-page SEO, and off-page SEO (link building). Conducting thorough keyword research is essential, but it’s just the beginning. Technical SEO ensures that your website is optimized for search engine crawlers, while on-page SEO focuses on content and website structure. Off-page SEO involves building relationships with other websites through backlinks to increase your page authority. To give your website the best chance of appearing at the top of search engine results, it’s important to take a well-rounded approach to SEO.



– Keyword Research
– Technical SEO
– On-Page SEO
– Off-Page SEO (Link Building)


To Watch this Webinar on the Media Library CLICK HERE!

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Chris Rodriguez
CEO, iExcel
Chris Rodriguez is a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over…