The End of Expertise and How Associations Must Adapt
January 24 @ 1:00 pm - 2:00 pm EST
Event Category:
COURSE DESCRIPTION:
Americans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated.
Associations have long been trusted organizations for knowledge, research, and yes, political advocacy. How are associations faring in this increasingly hostile environment?
Join us for a lively discussion about the end of expertise. Our guests will discuss:
- – How industries are being disrupted by the public’s lack of trust in our institutions
- – How associations are being affected by this same trends
- – How associations are modifying their services to maintain their credibility and retain members’ trust
- – What organizations are doing to keep their organizations safe spaces for facts, open discussion, and expertise.
LEARNING OBJECTIVES:
- – Understand how cultural attitudes towards experts affect associations
- – Learn ways to maintain credibility among members and the public
- – Learn how associations are adapting in this environment
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Organizational Strategy
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B201
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INSTRUCTORS
Melanie Gottlieb
Executive Director, The American Association of Collegiate Registrars and Admissions Officers (AACRAO)
Experienced association executive with a foundation of more than twenty years of successful management of enrollment and academic services areas, primarily at private higher education…
