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W240: Representation Matters: How to Use Video to Create More Inclusive Cultures

October 20, 2022 @ 1:00 pm - 2:30 pm EDT


Associations are uniquely positioned to create more diverse, inclusive and equitable cultures, both within the organization and throughout the entire industry. By lifting up the voices of real people, and especially those too often left out of the conversation, associations can move beyond written DEI statements and deliver long-lasting impact. In this course, we’ll walk through real-world examples from association leaders who are implementing these ideas and discuss best practices for gathering, editing, and publishing content that is more representative and inclusive of your diverse community.



  • Learn how to summarize the process of planning, executing, and optimizing user-generated video campaigns to support diversity, equity, and inclusion initiatives.
  • Learn how to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives
  • Learn how to identify best practices for identifying video contributors, gathering the content, and deploying it across marketing channels
Level Beginner
NASBA (Field of Study) Computer Software and Applications
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Delivery Group Internet Based

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Chad Alger-Hardt
Vice President, Marketing at Gather Voices
Chad Alger-Hardt is the Vice President of Marketing at Gather Voices, a technology company that automates the creation, management and publishing of video content. He…