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W263: 5 Non-negotiable Web Strategies Every Association Needs in 2022 & Beyond

May 19, 2022 @ 11:00 am - 12:30 pm EDT
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It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. In this session, Ray van Hilst and Chris Bonney from Yoko Co will walk you through the top 5 non-negotiable web strategies associations need to be implementing today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future.

  • Learn the simple tweaks to your website that can dramatically increase engagement
  • Learn what page on your website is way more important than your homepage
  • Learn how to create better content faster
  • Learn how to write web content that converts


Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Ray van Hilst
Director of Client Results, Yoko Consulting
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of…
Chris Bonney
Director of Client Relationships, Yoko Consulting
As a digital marketing strategist what I enjoy most is building strong, trusted relationships that facilitate deep project insights and meaningful results. It’s one thing…