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W264: Website Redesign and Project Management: Straight Talk to Get You on the Right Path for Your Next Project

September 15 @ 11:00 am - 12:30 pm EDT

COURSE DESCRIPTION:

Your website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.”  However, many traditional marketing and communications professionals have little experience with such initiatives, much less a technology driven project such as a website.

Join us for an interactive “ask the vendor” session to get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one).  This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to:

  • Develop a project timeline
  • Manage expectations for your new site
  • Work effectively with your vendor
  • Project Manage your website redesign
  • Launch your site on time and on budget
  • Plan for ongoing management and optimization

 

LEARNING OBJECTIVES: 

  • How to effectively manage a website redesign project so that it launches on time and on budget
  • Potential project risks that can put a website redesign project at risk
  • Questions to ask your vendor and internal teams to prevent last minute surprises (or cost overruns)

 

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Delivery Group Internet Based

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INSTRUCTORS
Ray van Hilst
Director of Client Results, Yoko Consulting
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of…
Jessica Konrath, MA, CAE
Executive Director; Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates
Nonprofit strategist and goal-oriented leader bringing associations into the 21st century through online communities, professional development and branding.
Danielle Duran Baron, MA, MBA, CAE
Vice President of Marketing, Communications & Industry Relations at the School Nutrition Association
Danielle Duran Baron is the Vice President of Marketing, Communications & Industry Relations at the School Nutrition Association (SNA), where she leads the development and…