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W352: The High Life and Dangers of an Undercover Member Forum

November 29, 2022 @ 11:00 am - 12:00 pm EST


Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing, unclear, or outdated for your members and prospective members. Additionally, in this highly engaging session, you will be challenged with examples and illustrations to elevate the member and event attendee experience.



  • Learn how to see member engagement points through the perspective of a new member
  • Learn how to partner with others and target areas for review in a timely manner
  • Learn how to energize and get total staff buy-in for an improved overall member experience 
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Jay S. Daughtry, M.Ed.
Chief Communications Officer/Owner, CQbd
A former teacher, Jay Daughtry earned a Masters degree in Educational Administration. He has worked primarily in the association space since 2002 and has held…