Laura Sparks

Laura Sparks directs marketing and communications at the American Society of Appraisers, where she champions curiosity as a superpower and works to position marketing as a strategic driver rather than just a promotional tool. Her unconventional path took her from an opera degree and journalism background through military antenna sales, SaaS consulting, and digital transformation before discovering associations—where she found the perfect blend of creativity, analytics, and direct connection to real people.