Susan Welter

Susan is a transformative marketing and growth executive with more than 25 years of experience leading strategic initiatives for mission-driven organizations, associations, and nonprofits.

 

As Vice President of Marketing at PCMA, she heads global brand and marketing strategy focused on advancing PCMA’s position as the leading voice for the global business events industry, expanding its community and enriching member engagement, in support of enterprise growth across the organization’s diverse portfolio of business lines.

 

Previously, Susan served as Vice President of Creative & Content Strategy at the National Association of REALTORS®, where she led enterprise marketing and content strategy for the nation’s largest trade association representing more than 1.5 million members. A respected voice in association leadership, Susan is passionate about helping mission-driven organizations strengthen their impact, elevate stakeholder engagement, and navigate the future with clarity, creativity, and purpose.