Colby Horton

Colby is a digital publishing veteran with 20 years of experience in the association space. He’s a journalist turned marketer and understands the importance of good, strategic content and its place within an association-centric marketing funnel. He founded Association Briefings in 2020 as the association community was forced to find new, cost-effective ways to market and communicate to members and the industries they served. Today, he guides the company’s overall strategic, editorial, and technical direction and brings freshness and clarity to an industry of products and services where commercialization has often outweighed quality and engagement.

Colby sent out his first text-only email newsletter for a national trade association in 2000, reaching subscribers through a basic listserv platform. Then, applying strong visual design and engaging content, he’s continually evolved the email newsletter as a core communication tool for organizations, helping hundreds of professional and trade associations reach millions of subscribers on a weekly basis.

Colby resides in Mansfield, Texas, with his wife and three kids. He’s an avid baseball and football fan, and keeps his fingers crossed every year that his Texas Rangers will win the World Series. And so far, he's been highly disappointed.