Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger, speaker, and coach and leads branding, design and creative marketing workshops, courses and masterminds for mission-focused organizations worldwide. Lidia is a Certified Brand Strategist and is the creator of the Essential Nonprofit Branding Toolkit. She was featured in GDUSA's 2024 Responsible Designers issue for using graphic design to create positive change and has won several GDUSA Design Awards. Lidia Varesco Design is a certified woman-owned business and celebrated 25 years in business in November 2025.
