For more than 15 years, Sheri Singer, President, Singer Communications, has helped about 100 associations strengthen public relations and communications strategies, conduct market, and navigate crisis situations. A former C-suite association communications executive, and veteran of top PR agenices, she is an active ASAE volunteer and founder of Association Xchange.
Before starting her firm, Sheri was a senior executive for top PR agencies (Ketchum PR), managing accounts for clients for Fortune 500 companies, associations, and government agencies. As a senior staff member with associations for 12 years, Sheri was responsible for managing all internal and external communication and PR efforts.
She is the Immediate Past Chair of ASAE’s Research Development Foundation’s Development Committee, and in three years, she led volunteers to increase donors from 80 to 250 and revenue from $17K to $42K. She was chair of ASAE’s Healthcare Committee (2019), Communications Section (2012-2025), as well as serving as an ASAE mentor, awards judge, individual key awards judge, and peer reviewer for conference submissions.
Sheri has captured awards from PR Week, ASAE, the Art Directors Guild, and PRSA. She speaks, writes, and is a podcast guest. In her free time, she is a grief support volunteer, she travels and has been to 45 countries, and she has been taking Pilates for 25 years.
