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W414: Protect and Enhance Your Associations’ Image Through Reputation Management

October 24, 2023 @ 11:00 am - 12:00 pm EDT

COURSE DESCRIPTION:

In today’s digital landscape, an association’s reputation plays a crucial role in determining its success. Online reviews, social media mentions, word of mouth, and search engine results can significantly impact member perception and vendor purchase decisions. Our goal is to empower associations with the tools and strategies needed to protect and enhance their reputation effectively.

 

LEARNING OBJECTIVES:

  • – Learn why being reactive instead of proactive can actually be detrimental to your organization
  • – Learn how to implement ethical and impactful practices, improving visibility, credibility, and trustworthiness.
  • – Lean how to navigate complex digital landscapes, anticipate reputation challenges, and provide effective solutions which will earn your organization a reputable name in the industry.

To Watch this Webinar on the Media Library CLICK HERE!

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Bill Sheehan
Global Head, Association Strategy
Bill serves as Global Head, Association Strategy for D2L, whose mission is to transform the way the world learns and delivers personalized, flexible, and modern…