A New Year, A New Way of Thinking – Reframing Your Association Business Model in a New Competitive Environment
COURSE DESCRIPTION:
For most of human history, access to information was limited. But in today’s digital age, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. So, how do associations take advantage to earn the attention of their industry and/or profession? By thinking like a media company. Just like Apple, Netflix, Disney and other major players capitalize on media consumption and distribution, associations can also use them to grow engagement, generate revenue, and amplify their advantage in this new competitive landscape.
LEARNING OBJECTIVES:
– Reframe Business and Revenue Models for the Attention Economy: Participants will be able to reframe their business and revenue models to effectively compete with various organizations influencing the Attention Economy of their members, prospective members, and key stakeholders.
– Develop and Implement 360 Sponsorship Models: Attendees will be able to develop and implement innovative 360 sponsorship models that utilize existing digital channels and incorporate emerging technologies like AI, Augmented Reality, Virtual Reality, and the Metaverse.
– Apply Media Company Strategies to Monetize Content and Brand: Participants will be able to apply media company strategies to consistently control and monetize content and branding across digital media channels, creating new channels to optimize member engagement, drive revenue, and sustain organizational relevance in a competitive environment.
