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From Constraint to Opportunity: Leveraging Video for Business Growth With Minimal Resources

September 26 @ 1:00 pm - 2:00 pm EDT

COURSE DESCRIPTION:

This course delves into the transformative landscape of video marketing for businesses, focusing on the evolution of video production and its impact on engaging modern consumers. Participants will explore the changing dynamics of buyer behavior towards video content and how businesses can adapt to these shifts by creating more accessible and efficient video strategies.

 

LEARNING OBJECTIVES:

 

Analyze the changing trends in consumer behavior towards video content and evaluate their implications for business strategies.

Differentiate key video types crucial for B2B growth, including product demos, customer testimonials, and explainer videos, and assess their significance in driving engagement and conversions.

Develop strategies to produce compelling video content efficiently, optimizing impact while effectively managing resources such as time and budget constraints.

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B230

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Peter Matejcek
CEO
Peter Matejcek is a digital marketing strategist and entrepreneur with over 15 years of experience in the B2B tech space. As the founder and CEO…