From Constraint to Opportunity: Leveraging Video for Business Growth With Minimal Resources
COURSE DESCRIPTION:
This course delves into the transformative landscape of video marketing for businesses, focusing on the evolution of video production and its impact on engaging modern consumers. Participants will explore the changing dynamics of buyer behavior towards video content and how businesses can adapt to these shifts by creating more accessible and efficient video strategies.
LEARNING OBJECTIVES:
Analyze the changing trends in consumer behavior towards video content and evaluate their implications for business strategies.
Differentiate key video types crucial for B2B growth, including product demos, customer testimonials, and explainer videos, and assess their significance in driving engagement and conversions.
Develop strategies to produce compelling video content efficiently, optimizing impact while effectively managing resources such as time and budget constraints.