Understanding the Competition: Jump-Start Your Association’s Sponsorship Program
Course Description:
Not too many years ago, companies sponsored associations out of a sense of obligation: Companies said, “we’ve been a sponsor for years”; associations offered the veiled threat, “if your company doesn’t sponsor, members will think your company is going out of business”. However, all that has changed! There is fierce competition for the dollars and the attention of your association’s corporate sponsors. This webinar will equip you with the tools to understand the outshine your competition, ensuring your sponsorship program stands out.
Learning Objectives:
Identify and categorize the top 6 types of competitors for corporate sponsorship dollars.
Describe how to create a list of competitors and use that list to create an action plan
Evaluate reasons why companies might choose the competitors over your association
Develop a compelling value proposition to win and retain sponsors
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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