Conquer the Close: Tactics to Overcome the Word ‘No’
Course Description:
In today’s competitive environment, hearing “no” is inevitable — but how you respond defines your success. In Conquer the Close: Tactics to Overcome the Word “No,” Justin Goldstein, CAE, shares a proven, relationship-driven approach to turning rejection into opportunity. This session breaks down the psychology behind objections, reveals how to reframe resistance into trust, and teaches actionable strategies to move prospects from hesitation.
Learning Objectives:
Leverage Storytelling and Empathy to Close Confidently: Use authentic connection and narrative framing to overcome objections without pressure or pushiness.
Reframe “No” as the Beginning, Not the End: Learn how top performers transform rejection into the first step toward trust, understanding, and long-term partnership.
Turn hesitation into trust, objections into opportunities, and prospects into partners.
Conquer the Close: Tactics to Overcome the Word ‘No’ (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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