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AI Is Changing the Inbox, Are Your Emails Ready?

July 1 @ 11:00 am - 12:00 pm EDT

Course Description: 

AI is already reshaping how emails are delivered, summarized, and prioritized—especially in Gmail. That means your members may be seeing a version of your email before they even open it. In this session, we’ll break down how inboxes are changing, what it means for associations, and how to adjust your email strategy now. You’ll walk away with simple, practical ways to improve your email structure, content, and design so your emails stay visible, relevant, and effective.

 

Learning Objectives:

Understand how AI is changing the inbox—including how emails are being filtered, prioritized, and even summarized before members read them.
 
Identify the common email mistakes that hurt engagement today (and will be amplified by AI), based on real examples from association email audits.
 
Apply simple design and content best practices that make emails easier for both members and inbox algorithms to understand and act on.
 
Develop a practical checklist to future-proof your email strategy and keep your messages visible, relevant, and effective moving forward.
 
 

AI Is Changing the Inbox, Are Your Emails Ready? (NASBA/CAE/CPE Course Credit Information)

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W739

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Amber Worthen
CEO & Founder at Email Maven
Amber Worthen is the Founder and CEO of Email Maven, a consulting agency dedicated to helping associations create emails members actually want to read, and…