Membership Innovation: Flipping the Script on Engagement

July 29 @ 1:00 pm - 2:00 pm EDT

Event Category:

Course Description:

Association professionals are constantly challenged to attract, engage, and retain members and volunteers in an increasingly competitive environment. This interactive webinar provides practical innovation tools that participants can apply immediately to strengthen engagement across their organization.

Attendees will learn how to uncover hidden assumptions that may be limiting the effectiveness of current membership and volunteer engagement strategies. Through reframing techniques, participants will explore new ways to approach recruitment, retention, volunteer involvement, and member value creation.

The webinar combines expert insights, real-world examples, and guided interactive exercises that help participants evaluate their current engagement challenges and generate fresh ideas they can implement right away. Participants will also explore belonging-centered engagement models designed to foster stronger connections, deeper participation, and long-term loyalty.

By the end of the session, attendees will leave with practical strategies that can help transform the way their organization engages members and volunteers.

Learning Objectives:

Improve member recruitment and retention efforts by using reframing techniques to identify barriers, uncover new opportunities, and adapt strategies to better meet member needs.

Enhance volunteer engagement by analyzing how belonging, motivation, and behavior influence participation, and by redesigning simple engagement models that create stronger connections.

Apply basic innovation tools such as idea mapping, prototyping, and peer feedback to test engagement ideas and bring practical, low-risk improvements back to their teams and chapters.

CPE Course Credit Information)

Level Intermediate

NASBA (Field of Study) Business Management & Organization

CAE (Subject Domain) Member and Stakeholder Engagement and Management

Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required

Reviewer Wade Tetsuka, CPA

CPE/CAE Credits 1.0

Cost Free

Delivery Group Internet Based

Course ID W715

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

RSVP

1 Going