B189: Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach
COURSE DESCRIPTION:
“Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach” is a deep dive into the transformative power of content in shaping the trajectory of associations. This session will uncover the inherent potential of a strategic, content-first approach to marketing, focusing on practical methods of implementation and the impressive results this strategy can deliver. With live examples, case studies, and expert insights, we will explore the role of compelling, resonant content in fostering member engagement, bolstering growth, and enhancing the overall impact of your association.
LEARNING OBJECTIVES:
- – Uncover the secret of using strategic content to attract, engage, and retain association members, reinforcing their connection to your organization.
- – Learn how to curate and create compelling content that resonates with your audience, sparking dialogue and fostering a sense of community.
- – Grasp the importance of integrating a content-led approach into your overall marketing strategy, driving results and enabling your association to thrive in an ever-evolving digital landscape.
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As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
