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Bringing Your Data to Life

August 1 @ 11:00 am - 12:00 pm EDT
Event Category:

COURSE DESCRIPTION:

In the age of Artificial Intelligence, data is the fuel that we use to feed our efforts to provide a truly personalized experience to our members. The more we know about our members, who they are, where they work, what they need, the better we can serve them. However, your members are not sitting still, they are evolving in their interests and progressing in their careers. Your data needs to evolve with them. In this session, we will explore strategies for bringing your data to life, making sure it stays up to date and relevant, and is continually being fed across your systems to meet your members where they are.

LEARNING OBJECTIVES:

– Understand how data enables personalized experiences for members.
– Learn strategies to keep member data updated and relevant.
– Implement methods for continuous data integration across systems.

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W534

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INSTRUCTORS
Cameron Aubuchon
Co-Founder & Chief Technology Officer
Cameron Aubuchon is PropFuel’s Chief Technology Officer, leading the product and development efforts for our Conversational Engagement platform. Prior to co-founding PropFuel in 2017, Cameron…