Loading Events

Buyer’s Journey Stages: Understanding Each Step of The Journey

March 15, 2022 @ 11:00 am - 12:30 pm EDT

View Webinar Recording

Listen to the Podcast

Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term – after all, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And more importantly, how does it generate growth in the form of new membership? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results.

  • Understand the basic constructs and purpose the buyer’s journey serves
  • Identify and understand the building blocks required to build a journey
  • Understand how digital assets and data support strategy and development of the buyer’s journey

Share This Event

  • This event has passed.
Maneesha Manges
CXO, HighRoad Solutions
Maneesha Manges is a seasoned marketing professional with 20 years of experience working in multiple markets and global companies. Known for being a specialist in…
Aimee Pagano
Director of Programming at HighRoad Solution
Marketing and communications professional with more than fifteen years of evolving experience in the B2B space, including twelve years in an agency setting. Marketing specialties…