Buyer’s Journey Stages: Understanding Each Step of The Journey
Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term – after all, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And more importantly, how does it generate growth in the form of new membership? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results.
- Understand the basic constructs and purpose the buyer’s journey serves
- Identify and understand the building blocks required to build a journey
- Understand how digital assets and data support strategy and development of the buyer’s journey
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
Related Events
